Trew Gear | Blacksheep | Documentary

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Whitelisting is when an influencer gives a brand permission to use their social media account for ads. This means the brand can run ads under the influencer’s name, which comes with a ton of perks like:

• Targeted Ads: Brands can choose exactly who sees the influencer’s post, even if those people don’t follow the influencer.
• Tweaking Content: Brands can make little edits to the post’s text or creative to make it more effective.
• Longer Lifespan: Since Instagram Stories disappear after 24 hours, whitelisting allows brands to extend the post’s shelf life.

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And it’s not just the brands that benefit—creators do, too! When brands use an influencer's content to reach new audiences, the creator gets exposed to a whole new group of people who might not have found them otherwise. This extra visibility can lead to a fast-growing following.
If done right, whitelisting is a win-win. Both the brand and influencer can check out the performance of the post, giving the brand insights for future campaigns and the creator an idea of what kind of content works best. Plus, it builds trust between the two, making their ads feel more authentic.

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