Turning an influencer weekend into a season-long win for Breck.

In This Case Study

01

15 top Colorado winter creators tagged Breck in reels, TikToks, and stories.

02

Campaign generated 7.2 million impressions and massive brand exposure.

03

Breck received a full-season content library for ongoing marketing use.

Overview

Strategy

Results

Breck teamed up with Dialed Media to host a curated influencer experience at one of Colorado’s most iconic resorts. We hand-selected 15 of the region’s top winter sports creators to spend the weekend capturing and sharing their time at Breck across reels, TikToks, and stories. With creators tagging Breck in every piece of content, the resort earned 7.2 million impressions and a wave of organic buzz. Beyond exposure, our team delivered a content library Breck used throughout the season—extending the impact of one weekend across months of marketing.

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