One creator. One highway. 3.5 million impressions.

To drive buzz for North Face’s MTN Mix event, we tapped into Colorado’s most engaged winter sports audience—through a single, high-impact collaboration with @i70things. Known for its massive reach along Colorado’s I-70 corridor, the account gave us the perfect local megaphone. We scripted, directed, and filmed a viral-ready shoot featuring a North Face-branded vehicle loaded with gear on the I-70 highway. The result? A single reel + stories combo that reached 3.5 million people, drove a flood of traffic to North Face’s site and social channels, and helped pack out their event signups—all from one strategic creator partnership.