15 creators reimagined Topo’s gear in winter sports environments.
Custom photo + video shoot delivered a content library for brand-wide use.
Campaign led to long-term creator partnerships and ongoing collaboration.
Topo Designs partnered with Dialed Media to bridge the seasonal gap—bringing their summer-loved products into the heart of winter culture. We strategically matched Topo with 15 of our top ski and snowboard creators to showcase how their apparel and gear fit into mountain life. To amplify the results, our in-house team of photographers and videographers captured a diverse range of visual assets in authentic winter environments. The campaign not only generated a rich, evergreen content library for Topo’s marketing efforts but also sparked long-term partnerships between the brand and several of the creators. The success of the activation has since evolved into an ongoing collaboration built on trust and performance.