Pouring Fat Tire straight into the heart of ski culture.

Fat Tire has long been a supporter of outdoor culture, and this winter, they doubled down on embedding their brand into the core of snow sports. Dialed Media helped bring that vision to life through a series of immersive ski activations—like a Bluebird Day event at Copper Mountain and a scavenger hunt at Loveland. These experiences brought energy to the mountains and thrust Fat Tire branding across ski villages, organically integrating the brand into the community. Beyond event execution, we delivered a full set of photo and video assets for seasonal marketing and paired Fat Tire with local influencers who helped amplify reach, drive attendance, and strengthen the brand’s mountain credibility.