From beginner-friendly to core-approved—Rippl levels up.

Rippl Impact Gear approached Dialed Media with a clear mission: evolve their brand beyond beginner appeal and earn credibility with the intermediate-to-advanced rider. We got to work producing 50+ UGC ad creatives throughout the season, casting 10 hand-picked creators that included a balance of skiers and snowboarders, male and female, all deeply embedded in the winter sports culture. This creator-led strategy didn’t just elevate the content quality—it shifted perception. The campaign delivered a 225% lift in click-through rate, boosted ROAS, and gave Rippl the blueprint to authentically connect with the “core” community moving forward.