Brand launches with 50 unique UGC videos, fueling organic and paid content streams.
Influencer partnerships forged with top winter sports creators for long-term growth.
PowSox sees 3x return on investment in the first month of the campaign.
PowSox, a vibrant sock brand making waves in winter sports, partnered with Dialed Media to generate buzz, drive conversions, and establish a creator-led content pipeline. Our goal: create 50 high-quality UGC videos that could serve both organic and paid placements. We sourced elite-level ski and snowboard influencers, managed content delivery from start to finish, and layered in strategic ambassador partnerships to drive long-term value. Within 30 days, PowSox saw a 3x return on investment and built relationships with some of the sport’s most-followed creators.