Over 9 million impressions earned across the ski season.
Connected Zeal with high-level, authentic winter sports influencers.
Delivered branded content + on-site activations at Copper Mountain.
Zeal Optics partnered with Dialed Media to deepen their reach in the core winter sports community. As a sponsor of both our influencer retreat and our Blurbird Mountain Club event at Copper Mountain, Zeal gained direct exposure to their target audience—on-site and online. Throughout the season, we placed their products in the hands of respected, high-performing skiers and snowboarders—not influencers for clout, but real athletes with loyal followings. Their biggest concern? Brand integrity. We ensured every creator represented Zeal with authenticity and style. The result: over 9 million impressions, standout photo/video assets, and a powerful boost in brand visibility—all without compromising credibility.